MORE TRANSPARENCY FOR ADVERTISER AND AGENCIES

Advertisers are gaining visibility and the feeling of being finally heard at least in terms of the dissemination framework, because on the whole we still feel a part of blurring over the whole value chain and A fortiori on remuneration systems and the Digital Marketing Agency All these questions will be raised more deeply during the event is organized by the famous.

NEXT STEP: PROGRAMMATIC TV

A final point will be tackled: programmatic TV, still in embryonic state in the United States, no doubt that the mode of purchase will soon be the topic of the coming years in Pakistan with the development of Replay, IPTV and other offers Related to the development of digital DTT.

As we know officially, Figaro Media is launching in-house monetization of its inventory and will offer audience extensions. With a pool highly qualified in CSP + and urban active. The media group intends to regain control of its treasure, the strength of its readership! According to, Managing Director of Digital, more than simply by-passing the historical intermediaries, it is a real internal competition in order to draw profitability upwards.